This is the label design I did for Water Joe Caffeinated Water while working at Immotion Studios. Water Joe provided the logo and style guide and challenged us to create a label for their 20oz bottle. My design was chosen out of three designers, produced, and can now be found on shelves at certain grocery stores. The concept of the water drop icon was pulled from the "O" of "Water Joe" to create the background of the primary display panel of the label. The inside of the bottle utilizes the blue of their brand that hasn't been utilized in their other sizes of the water to really make the orange pop. The drop pattern on the inside of the bottle label amp up the fun of the look and provides a nice background to contrast with the tagline "water + caffeine" in white. I also helped create the icons for the features or the water. All around, I wanted to create a modern and cool label for Water Joe to reflect their personality and their customers buying the product. (2016)
Check out this client's products at www.waterjoe.com
Product photos by Melanie Chappell, customer photos by Water Joe