One of my college classmates, Sarah Haug, started a non profit called Project 2713 that helps raise money for local and intra-family adoptions. She asked me to be on the board of directors and share help her with the graphic design of it. We collaborated to create the brand of Project 2713 and continue to develop it even more. (2017)
For more information about the non profit, visit www.project2713.org.
These web page designs were concepts made for clients of Immotion Studios. Certain elements were pulled from each concept to mix and match looks that other designers created. From there our web developer made our design concepts a reality!
This series of designs were created by my coworkers and me at Immotion Studios. We each split up different flavors and illustrated the names of each of the creative names of them. My illustrations include: Stuck in the Middle With You (Vanilla Ice Cream Sandwich), Call Me Nuts! I'm Almond in Love! (Chocolaty Vanilla Almond Ice Cream Bar), Southern Charm (Butter Pecan Ice Cream), Home Sweet Vanilla (Homemade Vanilla Ice Cream), and Right Side of the Tracks (Fudge Tracks Ice Cream). Designers for the other flavors include Jonathan Graf, Braiden Griffith, and Megan Minetto. (2017)
This is a design I made for Fudge Covered Peanut Butter Cookies for the Family Dollar brand, Eatz, while at Immotion Studios. The Eatz brand is all about bright colors, textures, and playful compositions. This design was extended into a full line of cookies that includes Fudge Covered Mint Cookies, Caramel Coconut Fudge Cookies, and a few others. (2017)
This is the label design I did for Water Joe Caffeinated Water while working at Immotion Studios. Water Joe provided the logo and style guide and challenged us to create a label for their 20oz bottle. My design was chosen out of three designers, produced, and can now be found on shelves at certain grocery stores. The concept of the water drop icon was pulled from the "O" of "Water Joe" to create the background of the primary display panel of the label. The inside of the bottle utilizes the blue of their brand that hasn't been utilized in their other sizes of the water to really make the orange pop. The drop pattern on the inside of the bottle label amp up the fun of the look and provides a nice background to contrast with the tagline "water + caffeine" in white. I also helped create the icons for the features or the water. All around, I wanted to create a modern and cool label for Water Joe to reflect their personality and their customers buying the product. (2016)
Check out this client's products at www.waterjoe.com
Product photos by Melanie Chappell, customer photos by Water Joe
In my capstone design class we were able to choose what client we wanted to rebrand or create. I chose Billy Bob's Texas, a local country dance hall known as "the world's largest honkytonk." While these designs were just a concept and not actually used by Billy Bob's Texas, it was exciting to explore a branding project for them. (2016)
This is a concept I made for a salon in Minneapolis, Minnesota that specializes in organic hair products and vintage inspired haircuts. I designed this kinetic series of marks to play with the bee/honeycomb aspect of the salon’s name while using a vintage inspired color palette. It was exciting to merge vintage color palette with modern twists and to make brand extensions like the stylist apron and store front. (2013, revisited 2016)
I designed this Patron Magazine feature story spread for photographer Tom Chambers’ “Dreaming in Reverse” series in my college publication class. This series really caught my interest with the rich colors and surreal atmosphere. I aimed to create a clean and uncluttered design to show off his amazing photos. This layout design was chosen to be in the DSVC National Student Show in March of 2015. (2015)